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We deliver high-profile, can’t fail applications for a variety of clients and industries. With a focus on mobile applications for handsets and tablets, native development is our specialty while we also have in-depth experience with newer, cross-platform technologies such as React Native and Flutter. We help our clients engage with their consumers not just on mobile but through connected devices including Apple TV, Fire/Android TV, Roku, Xbox, LG, Samsung TVs as well as voice devices (think Alexa and Google Home) and wearables. With our in-house specialty labs practice, we also develop products and prototypes for all other emerging and innovative technologies. Since 2008, we have stayed on the cusp of the technology industry to help brands deliver innovative product experiences to their customers.

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Apps Solutions

We begin working with you to identify which objectives are vital to your brand’s success - whether that’s increasing penetration, driving customer engagement, building loyalty, or boosting sales. We dive into your business, market challenges, trends, best practices, and the competition to arrive at a strategic recommendation for your business needs. We then work with our design and engineering teams to ensure we deliver what we recommend, on-time and on-budget.

  • Business analysis
  • Brand strategy
  • Customer insight
  • Product Definition
  • Industry Research
  • Concept Validation
  • Content Strategy
  • Technology Strategy

Through our experience design practice, we help brands connect with their audience on a deeper level across a wide range of platforms. We will work with your team to research all aspects of your market, your product goals, and your user groups to uncover a balanced and brand cohesive experience. Our skilled designers are platform experts with a deep understanding of best practices and technical workflow. They deliver designs that translate smoothly into moving, functional, and technically sound products that are high performing and deliver a best-in-class user experience.

  • Discovery
  • Wireframing
  • Prototyping
  • User Testing
  • High-Fidelity Design
  • Design Systems
  • Development Support

We develop custom solutions for our clients. Results are on time, on budget, and worthy of the #1 spots in the app stores. Our team of experts can develop across a multitude of platforms including iOS, Android, Windows, Roku, connected devices like Android TV, Kindle Fire, and Chromecast, voice and home technologies, wearables, and car integration software. Our team of developers are a mix of Apple veterans, conference speakers, and award-winning published authors, well known for their attention to detail, elegant solutions to complex problems, and their strong understanding of technical platforms. Our team has a proven track record of bridging the software and hardware divide with precision - from custom Android control systems to health and fitness accessories, hardware integration is nothing new for us.

  • Product Engineering (mobile, connected, IoT, voice, AR)
  • Peer Review
  • Quality Assurance
  • Product Support & Maintenance

Our team of quality assurance engineers create and execute test plans for all our products. They are active participants throughout the entire development cycle in order to test as we go and uncover bugs along the way. Industry standard tools like Charles proxy and other automated test tools will be applied to projects in order to test specific data scenarios and discover the harder to find bugs that may exist. We also have a wide variety of iOS and Android devices in our offices to guarantee adequate coverage. Lastly, all projects go through a comprehensive shipping checklist to verify sign off from various team members - increasing our quality right to the very end.

We see marketing sciences as a catalyst for growth and retention of our clients’ apps. A traditional digital analytics program involves three pillars: data integration, insights, and ongoing optimization. Our team combines decades of experience in all three, however, our ability to synthesize and activate cross-platform data from a wide variety of sources is what differentiates our practice. Our partnerships with industry-leading customer data platforms have enabled us to push the boundaries of targeted audiences to drive acquisition, engagement and customer retention campaigns. Mobile app growth and retention increasingly rely on organic marketing programs that involve ASO (app store optimization) and search discovery. Our team leverages proven ASO best practices that involve test and learn strategies developed over thousands of app store releases. In addition, we deploy A/B/n and multivariate testing to optimize lifetime customer value. Our services include:

  • App Store Audit & Optimization
  • Competitive Benchmarking
  • Data Integration & Tagging
  • Data Strategy & Management
  • Attribution
  • Actionable Reporting
  • A/B/n and Multivariate Testing/Targeting
  • Customer Segmentation

We love experimenting with new technologies, whether that’s a new cross-platform technology or the latest AR framework. We can deploy a small team to help our clients explore the latest technology through proof sprints or building a proof of concept.

  • POCs
  • Proof Sprints
  • New Technologies

Apps Work

PGA TOUR

PGA TOUR

Golf through a new lens with PGA TOUR digital products.

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PGAT 1920
JetBlue Airways

Easing Travel Stress with JetBlue

The JetBlue app brings users convenient, mobile travel every step of the way.

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Thai Airways

Thai Airways Stay Home Miles Exchange

During COVID-19, Thai Airways gives people miles for not going anywhere.

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Thai Airlines hero image
An Post

The Shared Network

The world’s first mobile network, created for the homeless.

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Folk Wunderman Thompson WORK The Shared Network
GSK

Theraflu Tracker

The best way to avoid the flu is by predicting it.

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Our Leadership

Apps Insights

Insight

WWDC 2020 App Briefing

Find out how Apple’s latest announcements will impact your apps.

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WWDC 2020 App Briefing

Apps News

News

Announcing Wunderman Thompson Apps

We are changing our name to more accurately reflect the services we provide.

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Announcing Wunderman Thompson Apps