Inspiring growth for brands and retailers by helping them win in an era of connected commerce.

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Our Commerce offering is a global eCommerce consultancy that brings strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: Amazon and other marketplaces, online retail, D2C and social.

Commerce Solutions

Digital Strategy

Strategising for growth, underpinned by proven services to support end-to-end commerce journeys

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Customer Experience

Creating inspirational multichannel journeys to drive engagement and transactions

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eCommerce Technology

Defining and deploying best-in-class technology to support eCommerce operations

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Commerce Operations

Running critical operations to sustain high performance in your eCommerce investment

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Amazon / Marketplace Services

Helping brands sell and scale globally on Amazon and other marketplaces

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Shopper Marketing

Creating seamless consumer experiences to drive commerce in physical or digital retail

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Social Commerce

Leveraging social media and influencer marketing to drive consumers to purchase

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Data Services

Going beyond hard data to drive customer insight and support smarter decisions

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WTC Solutions Data Services

#2. The Need to Accelerate a Composite Commerce Strategy for your Business

Composite Commerce

“Composite Commerce” is a term coined by WT Commerce that describes building entire architectures piece-by-piece, comprising distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront. And it’s set to deliver the foundation for how consumers will buy in the future. Our Head of Technology Nick Harry explains why. Download our new report to find out more.

Commerce Work


Kickstarting a new Ecommerce Platform during Lockdown

Taking Hotter's digital presence to the next level
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Signature Moments

Delivering an extraordinary and unique digital experience
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Feeding the Nation with Sainsbury's

When panic set in, Wunderman Thompson Commerce helped Sainsbury’s feed the nation
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Sainsburys Feeding the Nation
Ted Baker

Supporting Ted Baker’s global vision

Leading the next generation of global fashion retail
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WTC UK WORK Ted Baker Option

Redefining standards online

Driving Digital Leadership in Automotive for Audi UK
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Commerce Insights


Fighting for the future of fashion

Fashion is transitioning online, and it's not just a fad.
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Fighting for the future of fashion

Living in the lap of luxury online

The luxury shopper is changing and embracing online
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WTC Insights Living in the lap of luxury online

Peak selling and the pandemic

The pandemic is reshaping the peak landscape
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Peak selling and the pandemic copy

Commerce Futures 2021

Welcome to the future of commerce
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WTC Insights Commerce Futures 2021 2

Commerce News


WPP Named as a Leader in The Forrester Wave™: Commerce Services, Q1 2021

Wunderman Thompson is proud to be part of the WPP Commerce Team
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In The Press

Personalization 2.0 in a digital-first economy

Hugh Fletcher shares how personalization is about to get a lot more personal.
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In The Press

Reframing the debate on outcome-based pricing

Global CEO of Wunderman Thompson Commerce and Technology, Neil Stewart, shares his viewpoint on client relationships and pricing.
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In The Press

Amazon Customer Retention Strategies

Alex Brandstetter from our Commerce team leads a panel at Digiday's virtual event.
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Our Leadership