Inspiring growth for brands and retailers by helping them win in an era of connected commerce.

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Our Commerce offering is a global eCommerce consultancy that brings strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: Amazon and other marketplaces, online retail, D2C and social.

Commerce Solutions

Digital Strategy

Strategising for growth, underpinned by proven services to support end-to-end commerce journeys

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Customer Experience

Creating inspirational multichannel journeys to drive engagement and transactions

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eCommerce Technology

Defining and deploying best-in-class technology to support eCommerce operations

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Commerce Operations

Running critical operations to sustain high performance in your eCommerce investment

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Amazon / Marketplace Services

Helping brands sell and scale globally on Amazon and other marketplaces

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Shopper Marketing

Creating seamless consumer experiences to drive commerce in physical or digital retail

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Social Commerce

Leveraging social media and influencer marketing to drive consumers to purchase

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Data Services

Going beyond hard data to drive customer insight and support smarter decisions

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WTC Solutions Data Services

Key Commerce Enablers

#1. The Need for a Balanced Channel Strategy

To succeed both today and in the future, businesses must strategically approach all online sales channels, working across strategy, CX, technology and their data to achieve this. WT Commerce is helping clients to do this, and win online through a balanced channel approach. Watch the video for more.

WT Balanced Strategy Master 2

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Commerce Work


Kickstarting a new Ecommerce Platform during Lockdown

Taking Hotter's digital presence to the next level
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Sainsbury’s Transformation

Delivering the world’s largest grocery e-commerce replatform
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Signature Moments

Delivering an extraordinary and unique digital experience
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Ted Baker

Supporting Ted Baker’s global vision

Leading the next generation of global fashion retail
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Redefining standards online

Driving Digital Leadership in Automotive for Audi UK
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Commerce Insights


Fighting for the future of fashion

Fashion is transitioning online, and it's not just a fad.
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Fighting for the future of fashion

Living in the lap of luxury online

The luxury shopper is changing and embracing online
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WTC Insights Living in the lap of luxury online

Peak selling and the pandemic

The pandemic is reshaping the peak landscape
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Commerce Futures 2021

Welcome to the future of commerce
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WTC Insights Commerce Futures 2021 2

Commerce News


WPP Named as a Leader in The Forrester Wave™: Commerce Services, Q1 2021

Wunderman Thompson is proud to be part of the WPP Commerce Team
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In The Press

Personalization 2.0 in a digital-first economy

Hugh Fletcher shares how personalization is about to get a lot more personal.
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In The Press

Innovation Labs

Frank Kochenash of our Commerce NA team leads a panel on Amazon and retail based marketing at AdExchanger's virtual event
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In The Press

Global Creative AOR: Dubai Department of Tourism & Commerce Marketing

Wunderman Thompson has been appointed global campaign creative AOR for Dubai Department of Tourism and Commerce Marketing
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Our Leadership