Social platforms have evolved, and selling has become an active function to capture shoppers - particularly millennials. Consumers can now buy directly from the likes of Instagram, Facebook and Pinterest - and do so in increasing numbers. sCommerce will soon make up a significant proportion of ecommerce growth, with around 90 million people a month already tapping Instagram posts to reveal shopping tags.
More and more people are discovering and finding products on social - and for the youngest demographic, it is the most important channel for this part of the journey, with 49% of consumers aged 16-24 using it, according to our latest independent research. This makes it a vital route for brands not merely to connect with their customers, but to sell to them too.