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Communications

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We grow our clients’ businesses using communications to connect people and brands in a way that inspires and requires action.
We do this by creating enduring brand ideas, repeatedly dramatized in communications that build strong relationships working for the long-term and delivering immediate reasons to trigger behavior change in the short-term.

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Communications Solutions

We create enduring brand ideas that grow our clients’ businesses, whether repositioning an established global brand or accelerating an emerging player in need of connecting to a simple human emotion.

We apply insights from culture, consumers, category, competition and the company to inspire highly creative long-running communications campaigns.

We design campaign ideas that work to create memorable value for a brand across the entire customer journey.

We understand and design campaigns to benefit from the optimal balance of long-term brand building and short-term activation.

We understand and identify the value of communications activities, including communications, brand perceptions, behavioral and business metrics, over the long and short-term.

Communications Work

Avon

This Is My Color

Avon steps up the fight against racism
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AVON 60
Estee Lauder

15 Seconds

Every 15 seconds, somewhere in the world a woman is diagnosed with breast cancer
Read Case Study
Collage of mobile phone screens related to Estee Lauder campaign for Breast Cancer Day
Ecox

Emergency Bikes

A custom-built vehicle designed to help emergency responders move faster – and save lives
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Emergency Bikes In the dark nude
Amstel

Hidden Fridges for Amstel

To get into the party at Brazilian carnival, we did what everyone else did – put on a costume.
Read Case Study
Site wt hiddenfridges1
9/11 Day

9/11 Day at Home

Encouraging Americans to Virtually Volunteer During COVID-19
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planet earth on yellow background

Communications Insights

Insight

Wunderman Thompson cracks the code of inspiration

New global brand study proves strong correlation between inspiration and brand growth
Read Article
Inspire Index key art with lens
Insight

Wunderman Thompson Intelligence

The futures and trends intelligence unit inspiring growth through foresight.
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WT Intelligence Insight hero image 3840x2160px
Insight

Building Brilliant Brands Needs an Inclusive Approach

Mel Edwards on the Untapped Opportunity for Big Business
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BBB Book Facebook WT COM Hero
Insight

Creative Bravery

How might a global pandemic reframe creativity
Read Report
CB Hero 03

Communications News

In The Press

Best Ads from Top Creatives in Asia

Mayan, CCO of WT APAC, shares why he believes Burger King had some of the best ads of 2020.
Read More
Shanghai Office LEADER Sheung Yan Lo
In The Press

Inclusive design is better design

Wunderman Thompson Global CEO Mel Edwards talks accessibility, representation, and inclusive design.
Read More
profile picture of WT CEO Mel Edwards
In The Press

A Look Back at 2020: Marketing, Advertising, & Media

Trends over the last 9 months are not really new. They just became bigger, says Tarun Rai.
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WT South Asia Leaders Tarun Rai
In The Press

We wish you an offline Christmas

Our Italy office reimagines the holidays this year, having sent 734218 invitations, received 43124 notifications, ... It’s time to unplug.
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Xmas style stitching with Wunderman Thompson logo