Data HOME HERO image option1 3840x2160px

We help brands use data to be more personally inspiring.

Get in touch

Contact Us

Wunderman Thompson Data applies expertise with the biggest technology platforms in the world to power personalized experiences between your brand and your customers. In fact, we make that happen over 350 million times every day.

We are over 1,000 data specialists strong, serving over 150 markets across the globe, serving our clients with integrity, respect for data privacy, and transparency.

We’re experts in marketing transformation, marketing science, and marketing automation and personalization, and we apply our collective strength with one aim: to help your brand grow.

We’re in it together and that means that we work closely with you as growth partners to help you achieve your goals. We listen because we value new ideas and diverse perspectives. We are committed to creative bravery, going above and beyond so that your brand becomes more personally inspiring to your customers. Because we love what we do, we exude positivity – and it shows in our work!

DATA SOLUTIONS

Service page hero Marketing Transformation 3840x2160px

Marketing Transformation

We enable our clients to deliver a modern marketing experience informed by well-organized data, activated through thoughtfully constructed technology, and delivered via customer-centric operating models.

Read More
Service page Hero Marketing Science

Marketing Science

We help our clients make better decisions and predictions with data. Our services include market & audience insight & segmentation; effectiveness planning, testing & measurement; and Analytics & AI for modelling, prediction, optimization and reporting.

Read More
Service page Hero Marketing Automation and Personalisation

Marketing Automation & Personalization

We ensure our clients can act on data to become ever more relevant and effective. We offer a wide range of services for communications, commerce, and customer engagement.

Read More

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Data Work

Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
Read Case Study
woman in supermarket
Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
Read Case Study
woman at the sea
Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
Read Case Study
people having fun bathing
GSK
Has Awards

Theraflu Tracker

The best way to avoid the flu is by predicting it.
Read Case Study
Wunderman Thompson WORK Theraflu Tracker Cover
Saudi Telecom Company

Meet Sarha – The World’s First Content-Creating Camel

Showcasing WT’s expertise in data, creativity and technology to demonstrate the power of Saudi Telecom wireless
Read Case Study
camel in the desert with camera on his back

Data Insights

Bart larue j Md3 WS9 L Bcc unsplash
Insight

Data deprecation: what lies ahead for the CPG industry?

A future-focused solution to overcoming the demise of third-party cookie data
Read Article
women in the sreets with mobile phone
Insight

Empathising with the post-COVID consumer

How empathetic engagement will differentiate leading brands in a time of change and upheaval
Read Article
illustration of futuristic abstract background in blue and purple
Insight

Marketing in a world without third party cookies blog

A look at the upcoming challenges of marketing in a world without third party cookies
Read Article
Woman traveller using cell phone
Insight

Omnichannel: chasing the marketing Holy Grail

Omni-channel marketing demands significant investment in people, process and technology
Read Article

Data News

Hackathon 2021
News

I-COM Data Science vHackathon 2021 Victory!

Our Wunderman Thompson “Hack to the Future” team has been named 1 of 3 finalists!
Read Article
NF Ts 1800 X1200
In The Press

3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter

North America Chief Data Officer Jason Carmel shares all.
Read More
Inside the Battle, Battle Tactics Marines logo. bicycle
In The Press

Inside the Battle: Battle Tactics

The USMC looks to reach the gamer crowd through a new campaign our Atlanta team lead, a digital effort bridging the gap between Marines and youth gamers.
Read More
Resolve Hero Image
In The Press

Introducing Resolve

Our proprietary privacy-first identity solution using AI to help brands recognise their customers is now available.
Read More