Abstract Hero Image

Microsoft

Azure

We use Azure as a key platform for the delivery of next generation experience and commerce solutions. We apply battle-tested, best practice cloud architectures that can be adopted to the unique needs of any brand.

Working closely with Microsoft we leverage the scale, power and economy of the Azure cloud to migrate legacy workloads, create next-generation user experiences, integrate SaaS, IaaS and PaaS services at scale, and to analyse and deliver data in innovative ways. We advocate a DevOps approach, working hand in hand with operations, to deliver an always-on, robust approach along with a range of services to help teams adopt to cloud-native solutions.

Using Azure to host the next generation of customer experiences allows brands to respond seamlessly to changes in demand, reacting rapidly to traffic increases. It’s safe and secure, enabling them to handle data with the highest levels of privacy, access control and security, and brands only pay for what they use, creating agility and efficiencies that an on-premise infrastructure simply can’t provide.

Azure's data tooling also provides low latency data, driving advanced personalisation and helping retailers and businesses to understand the needs of their customers in more detail and respond to them faster than ever before.

Co-innovation

Together Wunderman Thompson and Microsoft have developed cutting-edge solutions such as Brand Governance which is powered by Microsoft AI. Brand Governance is an intelligent production solution that uses AI to fast-track content governance and approval. In tests, it saves 50% of approval effort and accelerates asset creation by 20%. It helps marketers to stay in tune with the current media reality, getting to market faster, being more collaborative and more able to execute on an omnichannel strategy.

Brand Governance can help you with:

  • Quality control
  • Accessibility
  • Inclusion & diversity across your content
  • Brand compliance
  • Regulatory compliance
  • Omnichannel distribution

To learn more about Brand Governance, get in touch.

AI for good

We have worked closely with Microsoft to champion AI for good, particularly in the area of inclusion and diversity. In fact, Brand Governance has helped us to find faster and more accurate ways to ensure accessibility and check for inclusive representation across a selection of Microsoft’s own advertising and content.

To learn more about our partnership with Microsoft or to talk to us about our specialist services, get in touch below.