Transform 23: B2B With Feeling

Transform 23 will explore how the game changing power of emotion can revolutionize B2B marketing and unlock new areas of growth.

Unlike ordinary consumers, who can be influenced by humor, warmth and emotion, B2B customers are supposed be a different breed, making decisions based on logic and rationality. In B2B, marketers traditionally start with the hard sell – but this ignores the nuances of human nature.

At Transform 23, we’ll take an in-depth look at how to harness the power of inspiration to reimagine the B2B experience, create more meaningful customer relationships, revolutionize outdated business models and drive new kinds of commercial growth.

What: Transform 23: B2B With Feeling
When: September 2023
Where: Central London & Global Livestream

Now is a good opportunity for companies to be innovative, to reimagine something new and not say let’s go backwards. Let’s find ways to unleash our imagination.

Akira Mitsumasu

Global Marketing Leader, at Transform

At Transform 23, we'll cover three key content strands:

Harnessing the Power of Inspiration

Hear from our lineup of Wunderman Thompson experts, marketers and thought leaders about how harnessing the power of inspiration can revolutionize the B2B brand experience.

Creating Emotional Connections

From creativity to commerce, and martech to the metaverse, we’ll explore the components of a successful, next-generation B2B customer experience that moves beyond the rational sell to build emotional connections.

Delivering 360-Degree Success

We’ll reveal what marketers need to know to deliver success across the entire B2B experience and transform the way brands interact with consumers.

For instant inspiration

Delivering Inspirational B2B Experiences

Inspired B2B brands grow by making emotional connections through better experiences. Now and in the future, buying groups expect intuitive service, accelerated digital journeys and every interaction to coalesce effortlessly around their needs. Unlocking future growth in B2B requires facing three big challenges head on to inspire, touch, move and motivate.

Transform 2022: Tech-Xperience & the Role of Modern Brands

Transform 2022 Tech-Xperience explored how cutting-edge companies are harnessing the power of technology to reinvent their role in the world, driving unprecedented growth through immersive new customer experiences. At Transform, we revealed how creativity and data can make every interaction a meaningful one.

Inspired B2B: How Passion Can Be More Persuasive

B2B marketers tend to assume their customers are purely rational actors, seemingly destined to make business decisions devoid of inspiration. Our research begs to differ – we see an audience that’s human, driven by emotion, curiosity and wonder and just as responsive to powerful creative at work as they are in the rest of their lives.

Transform 21: Retail Futures On-Demand

At Transform 21: Retail Futures, we brought together some of the world's biggest retailers to uncover how new approaches to commerce can become a catalyst for business transformation, strengthen customer relationships, and the key trends and technologies shaping the future of commerce that will inspire new kinds of growth.