Unlike ordinary consumers, who can be influenced by humor, warmth and emotion, B2B customers are supposed be a different breed, making decisions based on logic and rationality. In B2B, marketers traditionally start with the hard sell – but this ignores the nuances of human nature.
At Transform 23, we’ll take an in-depth look at how to harness the power of inspiration to reimagine the B2B experience, create more meaningful customer relationships, revolutionize outdated business models and drive new kinds of commercial growth.
What: Transform 23: B2B With Feeling
When: September 2023
Where: Central London & Global Livestream