THE missing poster child
CHILD FOCUS
For missing children, maintaining awareness and recognition is vital. Child Focus, the Belgian center for missing children, has long sought to remind people around the globe that a missing child might be closer than they think. But how could a nonprofit organization in Belgium capture attention and bring awareness to this important cause?
MOMS’ ENERGY
PHILIPS
How could Philips, one of the world’s largest health and consumer technology companies, live up to its global brand promise, “Innovation that matters to you?”
ACTIVIA IN SYNC STORIES
DANONE
For 25 years, Activia spoke to people as a functional product. It was a yogurt and a digestive aid that contributed to a woman’s balanced lifestyle. But in a world where people expect more from brands, Activia needed to connect with them emotionally as well.
WE ARE NOT AN ISLAND
HSBC
In a world that is, at best, indifferent to banks, HSBC needed to find a way to break back into the public consciousness.
MAKE EVERY YARD COUNT
NIKE CRICKET
Cricket is India’s national sport, but not everyone in India perceives Nike as a brand associated with cricket.
sports, not for sports
JD SPORTS
JD Sports is a new entrant into China’s rapidly growing sports market. In 2017, JD Sports had only a 24% percent market share compared to rival Tmall’s 51%. The brand wanted a way to increase awareness of its offering, while driving sales for its heavily promoted JD Sports Super Category Day..