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Our Work

9/11 Day at Home

Encouraging Americans to Virtually Volunteer During COVID-19

Client

  • 9/11 Day

Office

  • New York

Challenge

The 9/11 Day organization is on a mission to take the day back: To shift 9/11 from a day of tragedy into a day of doing good. But doing good comes with strings attached when millions of Americans are stuck at home during a global pandemic. In response to COVID-19, this would need to become a day of service you could do safely from home. Enter, virtual volunteering.

Inspiration

We channeled the spirit of first responders and everyday essential workers who act in service of those in need—both on 9/11 and during COVID-19.

Idea

In partnership with 9/11 Day, we created 9/11 Day at Home. Built around easy-to-complete good deeds, it's an end-to-end campaign and platform that provides the simplest path to virtually volunteer from the comforts of home. This platform connects volunteers with more than 60 non-profit organizations focused on the critical issues facing our nation today.

Growth

The campaign and platform are just the beginning of a larger national service movement which will grow in 2021 for the 20th anniversary of 9/11. The 9/11 Day website will become a permanent online resource to help people of all ages engage in charitable service digitally and to continue inspiring the spirit of compassion that lives in the hearts of millions of Americans.

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