A Loser

E-Life Mall wants to be a brand that explores family relationships. The film encourages the younger generation to cherish the family relationships. Because when people feel gratitude for their families, they are more likely to purchase home appliances for their family to show their appreciation and love for their elders

We created this film to portray a father who doesn’t want his son to be a chef. The son, however, sees his father as a role model. The father and the son who have different values, have trouble expressing their emotions end up with misunderstandings and conflict