PLUS Retail is a cooperation of 221 independent grocery retailers with 262 stores across the Netherlands. It has been named the country’s leading supermarket for corporate social responsibility multiple times and states its ambition is to serve good food for everybody, every day.
PLUS Retail originally appointed VML with a brief to create a web platform that would offer their customers both inspirational and informational content, with the ultimate goal of persuading more people to place an online order. Over the years, our relationship with PLUS has developed to the point where we have been able to play a leading role in transforming the company into a truly omnichannel business.