To create an exciting and ownable Christmas campaign for AB Vassilopoulos, one of the leading brands in food retail, building further its emotional connection with the Greek audience.
AB Vassilopoulos
Two children detectives uncover the secret that would become AB’s most ownable Christmas Campaign.
Client
- AB Vassilopoulos
Office
- Athens
Challenge
Inspiration
The initials AB, not only stand for the brand AB Vassilopoulos, but also coincide with the initials of the words ΑϊΒασίλης, the Greek name for Santa Claus.
Idea
This inspiring discovery provided the idea for a truly ownable Christmas Campaign for AB Vassilopoulos. Showcasing slices of everyday life in the countdown to Christmas, two siblings misinterpret every mention of AB by their parents, believing that they refer to Santa!
Growth
From the obvious conclusion that “whenever you hear AB you anticipate something really good” the idea serves also as the perfect introduction for the brand’s revisited purpose.
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