The film was viewed 750,000 times in a matter of weeks. A host of individual celebrities shared the film on to their followers such as Normal People’s star Daisy Edgar Jones, Josh O’Connor, Genevieve Gaunt, Royce Pierreson, and Shelley King (who plays a woman in an abusive relationship in Coronation Street). Rachel Riley referenced the importance of the campaign in a newspaper interview where she spoke about a close friend of hers who is a survivor of domestic abuse.
Calls for help to the NCDV increased by 25% during this campaign.
Mark Groves, CEO NCDV said: “This idea makes my hairs stand up! What is more important is the contribution this campaign is making towards our mission: to make domestic violence and abuse socially unacceptable. We have seen incredible numbers watching the video, the posters have been spotted all over the country and commented on by celebrities which helps to fuel awareness. I cannot put a value on the success of this whole campaign, utterly tremendous and so it continues!!”