Telkomsel as the Indonesian market leader as mobile operator needs to transform and strengthen its position as “Digital Telco Company” and offering its solutions and service to supporting the realization of Making Indonesia 4.0. The transformation process of Telkomsel towards leadership in the digital business must be accompanied by a transformation in the brand and reputation of Telkomsel as a company.
Building Telkomsel New Corporate Positioning
Inspiring and enabling Indonesia to be future ready.
Develop a strategic positioning, Akselerasikan Negeri (Accelerating Indonesia) and content that will be amplified across various platforms, develop logo and video manifesto.
As per now, the message of Akselerasikan Negeri has been amplified as umbrella message for Internal and External Communications, Social Contribution pillars.