Multinational FMCG companies tend to work with thousands of creative agencies worldwide to deliver rich, relevant and personalised digital experiences. This can be a hugely complex, time consuming and costly process, with inconsistent results.
Our client recognised the need to deliver these high quality experiences faster, with less complexity and at a lower cost. With hundreds of brands across the world, a traditional design-led platform and operating model would never meet the scale of the challenge.
In fact, achieving this would require a re-engineering of the client’s ways of working to enable brand teams to quickly and easily build and manage their own web properties. To ensure these digital experiences remained rich and relevant, brand teams also needed to be able to apply consumer data and insight to drive updates and improvements, without having to wait around for backend development.