ACCO Brands Corporation is one of the world’s largest suppliers of business, consumer and academic products. Its leading brands in Europe include Leitz, Rexel, Nobo, Esselte, GBC and Rapid.
Wunderman Thompson’s relationship with ACCO Brands EMEA dates back over a decade when we were awarded the ownership of their web platform ahead of a major product launch and the associated upsurge in traffic. The great success of this programme laid the foundation for a strong and mutually rewarding relationship that remains to this day.
Over the past three years, we have supported ACCO Brands with their strategic focus to evolve their websites from digital product catalogue-orientated sites to generate more value per lead for their channel partners through delivering increasing consumer focused online experiences on their brand site. ACCO Brands and WTC&T achieved this with three major projects:
- We migrated from EPiServer Everweb to the Optimizely (aka EPiServer) Digital Experience Platform.
- We enhanced the site structure and navigation capabilities to provide enhanced merchandising capabilities and a product catalogue structure that could integrate content pages and release the navigation from ACCO Brands’ internal product hierarchy.
- We worked with ACCO Brands to enhance their UX capabilities, balancing the upcoming 2025 EU Accessibility legislation and ACCO Brands’ e-commerce conversion optimisation goals.