Challenge

For big electronic retailers like MediaMarkt, promo ads are necessary to generate sales – but online ads can be annoying and disruptive for viewers, especially when the ads are unskippable. That’s not good for brand likeability, especially for companies like MediaMarkt, whose products are about offering people the best viewing experiences like high quality televisions, tablets and smartphones.

Idea

Instead of a traditional commercial break, viewers see a video ad that allows them to keep watching their favorite show while the promotion or product is shown. No interruption – just a different screen. This new way to feature products and promotions was launched in partnership with SBS, one of the biggest broadcasting groups in Belgium, and was loved by the public.

Growth

The numbers speak for themselves – 79% of viewers appreciated the ad, with a 67% increase in likeability, and 97% remembered the ad after seeing it. It was also loved by the partnering brands of MediaMarkt – which is why it’s now used as a permanent format to advertise MediaMarkt promotions online.

MM Doorkijkreclame Samsung Galaxy EN

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