Challenge

For a long period Ahli United Bank had not communicated anything in cinemas, which the client thought was a very good touchpoint for their target audience. We were briefed to come up with an ad for the cinema that would cut through the clutter, and also incentivize people to sign up to Al-Hassad, AUB's draw account.

Inspiration

We drew our inspiration from various coming attractions movie trailers.

Idea

Our idea was to make our ad camouflaged in the shape of a coming attractions movie trailer.

Growth

In a highly competitive market, with many other banks offering a similar product, the Al Hassad campaign proved so successful, that it won the client the award 'Best Savings Product Award, Kuwait 2019' from the Banker Middle East Magazine (the communication aspect also being part of the judging criteria).

profile picture of Al Hassad

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Effiess Primary Publicity Image
Zain Telecom

Twice recycled campaign

I'm upcycled
Read Case Study
WT Kuwait ZAIN The Plantable Calendar 1 MAIN VISUAL 3840x2160px

The Plantable Calendar

Each month's sheet can be grown into a plant resembling a Zain brand pattern.
Read Case Study