How to be relevant in the 180 anniversary of the Associação Mutualista Montepio, positioning it as having a relevant role in society during the context of discouragement and demotivation caused by Covid.
180th Anniversary Campaign
Together we are Future
Client
- Associação Mutualista Montepio
Office
- Lisbon
Challenge
Inspiration
In a scenario where it is difficult to know what tomorrow will be like, we wanted to send a message of hope to the Portuguese people. At 180 years of age, Associação Mutualista Montepio has been through pandemics, crises and wars and can assure that together we will be able to overcome the situation and build a better future. Like the sun that rises every day, it will continue to illuminate hope, to encourage resilience, solidarity and equality.
Idea
The sun rises every day, so do we.
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