Associação Mutualista Montepio

Our Work

180th Anniversary Campaign

Together we are Future

Client

  • Associação Mutualista Montepio

Office

  • Lisbon

Challenge

How to be relevant in the 180 anniversary of the Associação Mutualista Montepio, positioning it as having a relevant role in society during the context of discouragement and demotivation caused by Covid.

Inspiration

In a scenario where it is difficult to know what tomorrow will be like, we wanted to send a message of hope to the Portuguese people. At 180 years of age, Associação Mutualista Montepio has been through pandemics, crises and wars and can assure that together we will be able to overcome the situation and build a better future. Like the sun that rises every day, it will continue to illuminate hope, to encourage resilience, solidarity and equality.

Idea

The sun rises every day, so do we.

a man in the countryside seeing animals

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