Challenge

Aston Martin is globally recognised as having some of the most iconic and beautiful cars ever made – with a long-standing and rich history in design, craftsmanship and performance. However, their existing web presence did not reflect the premium experience expected when purchasing a car for upwards of 6 figures. The brief was to create a website that could showcase the same level of love and attention to detail as the brand puts into the design of their product.

Idea

We created a new look & feel for their digital brand starting with the global website. The concept of the design was based around three creative principles: honouring the story of Aston Martin’s iconic design legacy, creating a sensory experience, and a ruthless focus on details. Through the launch of the website, these three creative principles drove the way we brought their cars to life, with the premium feel you would expect from a brand as beloved as this one.

Nav interaction
Homepage scroll
Model Sensory Feedback

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