For the new adidas x Bad Bunny Forum Blue Tint launch, we flew 160 fans in a fully branded and customized private plane.

A new version of the acclaimed Forum sneaker has been conceived to continue the legacy of the adidas Originals x Bad Bunny collaboration. In this third edition, the blue skies and the eternal summer of Puerto Rico inspired an action sky-high.

In addition to the release of the sneakers, a series of exclusive experiences have been designed for the brand's VIP guests and fans. These events occurred in Puerto Rico, Miami, and New York during the last week of August.

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It is amazing to see this project come to life. We managed to have a vision as a team that has impacted the world.

Sergio Pinzón

BXA Director - VML Colombia

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