Based on the concept “just like spring, it reinvents itself with each cycle”, WT Colombia launched the innovative Adidas Bad Bunny ‘Wild Moss’ Campus activation at the Coachella music festival as part of the Adidas Originals ecosystem, where attendees could use QR codes to buy Wild Moss sneakers before anyone else and had access to rest and recharge at the Bad Bunny Campus at Coachella. “We’re proud that our Colombia office is part of a team working for one of the most relevant artists of this generation and for one of the most important brands in the world,” said Sergio Pinzón, Head of Brand Experience & Activations, WT Colombia.

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