Drive awareness of one of HSBC UK’s newest products through their sponsorship of Channel 4’s coverage of Formula One.
Baggage Reclaim Grand Prix
HSBC's New Sponsorship with Channel 4 and Formula 1
Remind viewers of HSBC UK’s position as one of the world’s leading international banks while effectively linking their new sponsorship with F1.
The idents are structured like a Formula 1 race, linking to international services but putting it in a recognisable and relevant setting for viewers.
Juxtaposing the slow pace of baggage reclaim with the high-octane drama of the Formula 1 track, the idents use humour to highlight HSBC’s global banking credentials as well as their sponsorship of the Formula One coverage on Channel 4.