Bank On Equality new
Our Work

Bank on Equality

An initiative that levels the gender wage gap.

Client

  • Scotiabank

Office

  • Lima

Services

Challenge

Scotiabank wanted to level the wage gap that exists between men and women, which in Peru is almost 30% – one of the highest rates in Latin America.

Inspiration

Scotiabank has made a dedicated commitment to addressing issues of gender equality.

Idea

Surprising their female clients who opened an account, each female Scotiabank customer received an additional 29.6% – equivalent to the gender pay gap – in Scotia Points currency, points that can be used as real money to buy products.

Growth

Bank on Equality helped female bank customers receive an equitable salary and launched the campaign on International Women’s Day.

BANK ON EQUALITY Content 3

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Press

Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality
Marcommnews
Scotiabank: Bank on Equality
The la Test
Wunderman Thompson Perú lanza “Banco Igualitario”, la campaña de brecha salarial de género para Scotiabank
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