Peru has a 29.3% gender wage gap, one of the highest in Latin America. To address this, Scotiabank analyzed data comparing female clients' salaries to male counterparts, factoring in variables like age and occupation. They then used SCOTIA POINTS, their digital currency, to automatically fill the gap, allowing customers to use it like real money for purchases.
Bank on Equality
An initiative that levels the gender wage gap
Client
- Scotiabank
Office
- Peru
At Scotiabank, we have been committed to equality for many years. This year, in addition to the Equality Award, we have launched this initiative in our payroll accounts for International Women's Month, which aims to reduce the gender wage gap in Peru.
Ignacio Quintanilla
Vice President of Retail Banking - Scotiabank Peru
Scotiabank wanted to level the wage gap between men and women, which is almost 30% in Peru – one of the highest rates in Latin America.
Scotiabank has made a dedicated commitment to addressing issues of gender equality.
Surprising their female clients who opened an account, each female Scotiabank customer received an additional 29.6% – equivalent to the gender pay gap – in Scotia Points currency, points that can be used as real money to buy products.
Bank on Equality helped female bank customers receive an equitable salary and launched the campaign on International Women’s Day.
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Awards
2021 Cannes Lions
PR, Corporate Image, Communication & Reputation Management
Bronze Lion
2020 El Ojo de Iberoamérica
Local Awards
Best Idea Perú
2020 El Ojo de Iberoamérica
Direct
Gold
2020 El Ojo de Iberoamérica
Sustainable
Silver
2021 Clio Awards
Public Relations - Cause Related
Silver
2021 Clio Awards
Public Relations - Corporate Image
Bronze
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