Scotiabank wanted to break down the wage gap that exists between men and women. In Peru, this difference is almost 30%, one of the highest rates in Latin America.
An initiative that levels the gender wage gap.
Challenge
Inspiration
Scotiabank is committed to gender equality and has made a dedicated commitment to addressing the issue.
Idea
Scotiabank surprised their female clients who opened a salary account. Each female customer received an additional salary of 29.6%, equivalent to the gender pay gap, with the bank's Scotia Points currency, bonus points that can be used as real money to buy products. To determine this additional salary, the bank developed an algorithm that compares clients' salaries with that of a man, considering variables such as age, occupation, education, and geographic location.
Growth
Bank on Equality helped female bank customers receive an equitable salary that launched on International Women’s Day.
Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.
Related Work
Tottus
IRBIN – The Intelligent Recycle Bin
The first social robot in the world that uses AI for recycling.
