Challenge

It’s estimated that up to 20% of the UK population have dyslexia, but many still lack the support they need to excel at school, work and in general life.

Inspiration

"Dyslexia is a mainstream accessibility need, and these Microsoft tools could make all the difference to people’s everyday lives, empowering them and changing the perceptions of those who are neurodiverse, helping them focus on their strengths" - Kelly Monday, Microsoft Consumer Channel Sales Director and proud dyslexic

Idea

We created a campaign to highlight how a range of Microsoft digital tools can make everyday life more accessible for people with dyslexia. The campaign features demos of the tools, workshops and social assets.

The campaign was designed by people with dyslexia for people with dyslexia and launched during Dyslexia Week, 2022.

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