Beter Bed is the largest bed retailer in the Netherlands, specialising in bedroom furniture, mattresses and related products. It employs more than 3000 people with over 1,000 shops in the Netherlands, Belgium, Germany, Austria, Sweden and Switzerland.
Beter Bed’s ambition was to increase its online revenue. To achieve this, the organisation pursued an omnichannel strategy and made major investments in the expansion of its eCommerce platform and PIM system. Consequently, Beter Bed was looking for a partner to migrate its existing PIM system and further develop it. Wunderman Thompson Commerce was selected because of our extensive experience with both eCommerce and PIM/MDM solutions.