Challenge

Embrace visibility of the problems in terms of non consented sharing of intimate images.

Inspiration

Valentine's day, 24Hs. of bouncing, healthy, happy hearts on every screen. The perfect moment to bring awareness of what is not love.

Idea

Create a campaign that contrasts with every piece of sugary communication launched on Valentine's Day, by showing how easy is to end love by sharing intimate content. And how easy should be for everyone to stop that sharing chain.

Growth

Raise awareness in people so that they themselves can identify and stop the dissemination of intimate images without consent.

Blind Love ok 7 5

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Awards

Lapiz 2021

Lapiz TV


Gold

El Ojo Iberoamérica 2021

Digital & Social, Online Ad


Gold

Smarties Hispanic 2021

Social Impact


Bronze

Effie Argentina 2021

Seasonal Marketing


Shortlist