Embrace visibility of the problems in terms of non consented sharing of intimate images.
Blind Love
A Valentine's day ad that raises attention to non consensual sharing of intimate images
Challenge
Inspiration
Valentine's day, 24Hs. of bouncing, healthy, happy hearts on every screen. The perfect moment to bring awareness of what is not love.
Idea
Create a campaign that contrasts with every piece of sugary communication launched on Valentine's Day, by showing how easy is to end love by sharing intimate content. And how easy should be for everyone to stop that sharing chain.
Growth
Raise awareness in people so that they themselves can identify and stop the dissemination of intimate images without consent.
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Awards
Lapiz 2021
Lapiz TV
Gold
El Ojo Iberoamérica 2021
Digital & Social, Online Ad
Gold
Smarties Hispanic 2021
Social Impact
Bronze
Effie Argentina 2021
Seasonal Marketing
Shortlist
2022 The One Show
Film: Brand Partnerships
Shortlist
Press
WT+, Dhélet VLMY&R y Movistar llaman la atención sobre el acoso virtual
Latinspot
ARGENTINA: «Amor Ciego», campaña que busca concientizar sobre la difusión de imágenes íntimas en la webBusinesstrend
Tecnología responsable: Movistar lanza "Amor Ciego", una campaña para generar concienciaPerfil
CREATIVIDAD: El amor, ¿es ciego?: la campaña de Movistar sobre el sextingInsider
Sexting: cómo es la campaña que concientiza sobre la difusión de imágenes íntimasLa Nación
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