Spain is living a long quarantine about Covid-19 and now, the return to the “new normal”, begins.
BMW must be sensitive to this new scenario, being consistent with its DNA (driving pleasure) by a relevant and differential way in its communication.
We have been spent a long time at home without being able to go out, without driving. When we do, nothing will ever be the same. Not even pleasures like driving.
In this new beginning, we created the concept of, “Getting back to driving means much more than getting back to driving”
With a very suggestive visual of garage doors opening, to the rhythm of evocative music that speaks about the returning to normal, to feeling again.
This campaign will be on TVC and digital media to increase brand notoriety and website traffic, social media interactions, and as a lead generator.