With people at home due to Covid-19, Bose had to stay relevant without being opportunistic.
BOSE - Lockdown Campaign
Our inspiration was to change the perception about noise being a nuisance, but rather a sign of normality amidst a pandemic.
We created a story through film which takes the form of a kind of letter from one man stuck at home to his neighbors who are also stuck at home. A story which shows how even though they aren’t meeting physically, he is getting to know them better than ever through the sounds of their noisy and annoying daily routines.We also converted everyday decibels into discount coupons for Bose Noise Cancelling Headphones 700 using a first-of-its-kind algorithm engineered to interpret sound data from ambient noises. Thus, bringing a playful, yet rewarding premise: The louder your home office, the larger your discount.
Achieved over 50M+ views, 2M+ USD earned media, and 37.5% increase in average weekly sales of Bose noise cancelling headphones.