Breaking The Bias

Low brand equity for Bank al Etihad’s (BAE) female banking proposition “Shorouq”.

There are successful women who broke the bias, challenged the cultural norms, and worked in male dominated jobs.

Let’s break the Bias… Do you know who I am? We highlighted and showcased 4 women in Jordan who broke the bias by working in male dominated industry

Achieved 4,050,080 impressions reaching 2,227,349 women in Jordan.

CTR of 4.46% (39,898 women)

135,503 Video views

6.04% Engagement rate

There are successful women who broke the bias, challenged the cultural norms, and worked in male dominated jobs.