In recent years, Fanta’s target audience, 16 to 24-year-olds, have been cooped up indoors, unable to go out and truly experience Halloween.
Bricking It Lane
Fanta UK scared the public silly with a truly immersive digital experience.
Challenge
Inspiration
No single brand has truly owned Halloween and really given the public opportunities to celebrate it. But a clear directive from The Coca-Cola Company ensured that Fanta was to be the natural brand fit for the spooky season in 2022 and beyond.
Idea
Fanta presents Bricking It Lane. A mural takeover like no other, right on one of London’s most famous streets. By day, the mural of ghosts tried to grab a drink supported by the headline “Grab a Fanta and scare yourself silly this Halloween” - a simple spooky message from the brand. But when the sun went down, the mural would come to life with projections appearing out of the mural. Our ghoulish hands would start chasing people, tapping them on the shoulder, and generally give them a fright. All supported by shocking sound effects to really scare silly the passing public.
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