BRiM (Black Representation in Marketing) Campaign

It’s time to turn good intentions into action, and that the change needs to happen right now. To help make that happen, all the work drives people to discover the BRiM framework and find out what they can do to improve representation.

BRiM’s idea is brought to life with a series of ads dramatizing how the industry isn’t working well for Black talent or for Black consumers. Initially, the ads feature a series of malfunctions, including social posts where loading wheels appear where Black talent should be, and ’404 error’ messages that highlight ‘Black representation not found.’

As the campaign moves from awareness to action, executions hero quotations from industry leaders as well as excerpts from the framework itself – practical things marketers of any level can do to improve Black representation in marketing.