Helsana is the largest health insurance provider in Switzerland with over 2 million customers and revenue in excess of 6 billion Swiss Francs. The group employs over 3,300 people across its headquarters in Dübendorf and its network of agencies.
The business has made a major investment to improve customer engagement across its digital channels with the objective of delivering more personalised and relevant offers to new and existing customers, across its range of products and services.
As a first step, Helsana invested in a new experience platform, the Adobe Experience Cloud, beginning a journey to replace some of its legacy tech stack, in the knowledge that new capabilities would be needed to achieve these goals. Helsana also recognised the need to drive organisational change to enable both internal teams and external partners to deliver better experiences online.
We were asked to help in the creation, governance and execution of Helsana’s transformational journey on Adobe Experience Cloud.