Burger king enhanced their world-famous whopper. However, the whopper is not famous in Saudi. This enhanced version was a chance to promote both the sandwich equity and sales.
Burger Kinj
Burger King
Client
- Burger King
Office
- Saudi Arabia
Services
Challenge
Inspiration
The Arabic language lacks the same sound found in letter “G” like a burger. This creates a continuous debate on how to pronounce “g”.
Idea
Invite people to say “Burger” the way they want as long as they mean Whopper.
Growth
Dominated the burger conversation, increased whopper fan base by a quarter and generated more brand chatter in one campaign than a whole year.
Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.
Related Content
Saudi Telecom Company
Unveil
Unveiling a whole culture, its history, food, traditions across a multitude of channels.
Read Case Study
Burger King
Pay Cut Whopper®
A promo to pay less when you need it most OR How we turned salary cuts into price discounts to launch the new BK app
Read Case Study