Burger king enhanced their world-famous whopper. However, the whopper is not famous in Saudi. This enhanced version was a chance to promote both the sandwich equity and sales.
Burger Kinj
Burger King
Client
- Burger King
Office
- Saudi Arabia
Services
Challenge
Inspiration
The Arabic language lacks the same sound found in letter “G” like a burger. This creates a continuous debate on how to pronounce “g”.
Idea
Invite people to say “Burger” the way they want as long as they mean Whopper.
Growth
Dominated the burger conversation, increased whopper fan base by a quarter and generated more brand chatter in one campaign than a whole year.
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