Check News

Check News

The Human Search Engine

Client

  • Libération

Office

  • Wunderman Thompson Paris

Challenge

On the Internet, search engines answer questions with millions of results. How could Libération help people navigate accurate search results and fight back against false information online?

Inspiration

Despite the actions taken by web giants against fake news, misinformation continues to spread on the internet. Could journalists help? After having been a pioneer in France by creating Désintox dedicated to fact checking online information, Libération would place the journalist at the heart of verification.

Idea

In collaboration with Wunderman Thompson Paris, Libération and its Debunking department launched CheckNews.fr, a site where investigative journalists replace computer algorithms to assess the accuracy of online information. Libération’s search engine was managed by its journalists for the presidential election debate, and the site has since become the leading information verification site in France.

Growth

A study revealed that one in four users shared a link on social media about French presidential election sources that were sharing fake news. The study was published by social networking consultant Bakamo, which analyzed nearly eight million links between November 2016 and early April 2017.

Check News

Awards

2017 Cannes Lions

Cyber - Corporate Social Responsibility


Silver

2017 Cannes Lions

Cyber - Real Time Response


Silver

2017 Clio Awards

Branded Content


Silver

2017 Clio Awards

Branded Entertainment


Silver

2017 Epica Awards

Native Advertising


Gold

2017 Epica Awards

Online Campaigns - Media & Entertainment


Gold

2017 Epica Awards

Public Interest


Silver

2017 Epica Awards

Media Innovation


Bronze

2017 Epica Awards

Websites


Bronze

D&AD

Digital Tools & Utilities


Wood

D&AD

Tactical Digital Marketing


Wood

Club des DA

Digital


Gold

Club des DA

Direct


Silver

Club des DA

Not-for-profit


Silver

Lia

The New


Silver

Stratégie

Grand Prix


Gold

Best Ads On TV

Best Interactive