On the Internet, search engines answer questions with millions of results. How could Libération help people navigate accurate search results and fight back against false information online?
Check News
The Human Search Engine
Client
- Libération
Office
- France
Challenge
Inspiration
Despite the actions taken by web giants against fake news, misinformation continues to spread on the internet. Could journalists help? After having been a pioneer in France by creating Désintox dedicated to fact checking online information, Libération would place the journalist at the heart of verification.
Idea
In collaboration with Wunderman Thompson Paris, Libération and its Debunking department launched CheckNews.fr, a site where investigative journalists replace computer algorithms to assess the accuracy of online information. Libération’s search engine was managed by its journalists for the presidential election debate, and the site has since become the leading information verification site in France.
Growth
A study revealed that one in four users shared a link on social media about French presidential election sources that were sharing fake news. The study was published by social networking consultant Bakamo, which analyzed nearly eight million links between November 2016 and early April 2017.
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Awards
2017 Cannes Lions
Cyber - Corporate Social Responsibility
Silver
2017 Cannes Lions
Cyber - Real Time Response
Silver
2017 Clio Awards
Branded Content
Silver
2017 Clio Awards
Branded Entertainment
Silver
2017 Epica Awards
Native Advertising
Gold
2017 Epica Awards
Online Campaigns - Media & Entertainment
Gold
2017 Epica Awards
Public Interest
Silver
2017 Epica Awards
Media Innovation
Bronze
2017 Epica Awards
Websites
Bronze
D&AD
Digital Tools & Utilities
Wood
D&AD
Tactical Digital Marketing
Wood
Club des DA
Digital
Gold
Club des DA
Direct
Silver
Club des DA
Not-for-profit
Silver
Lia
The New
Silver
Stratégie
Grand Prix
Gold
Best Ads On TV
Best Interactive
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