Chiclets The Big Boom Theory

Young consumers dialed up their snappy funny content to become a new way of living.

The young Egyptians, the most expressive generation of today who have their own lingo - making memes and stickers of anything and everything. During social distancing, our bored tweens/teens went for creating silly content, not only as a new form of expression, but also as a new way of living that makes up for the fun that has been taken away. It was only natural that Egyptian Z’s turned to TikTok, to create the funniest content ranking the app as the most downloaded in Egypt.

Connecting with the young consumers during social distancing had to come through putting our audience's entertainment above all by offering a different kind of fun experience; An exciting new bubblegum line - Chiclets Boom, a trending platform, social content guru, and the key to creating booming content.

We launched a film featuring two teenage cast creating their own song in an effort to go viral. Provoking Gen Z to create their own virality. Featuring Khaled Mokhtar - Egypt’s content guru, as the voice within that guide the boys towards a piece of content that would score, revealing Chiclets Boom as his source of inspiration.