Our Work

.comdom

App Frames

The first digital condom.

Client

Telenet

Office

  • Antwerp

Challenge

Technology is great, but it also has some side-effects. Just think about things like screen addiction, sextortion, cyberbullying… As technology plays a large role in the product that we sell, we thought we should play a role in helping people use it in a good and responsible way. Because up until now, every telco provider was only focusing on its endless possibilities. With our #TelenetGO platform, Telenet was the first brand to admit it also has some downsides. We decided we shouldn’t just warn people about the downsides, but help them deal with them. .comdom is one of the first campaign on this new platform.

Inspiration

One in three people engage in sexting. But often, they get into trouble when the receiver starts sharing their nudes with others.

Idea

To help prevent this, Telenet and Child Focus developed the .comdom app: a ‘digital condom’ to make the sexting experience safer.

After taking a sexy selfie, the app asks you to fill in the personal details of the receiver. A customised algorithm then turns the information into a unique watermark that covers the entire image. Making it as good as impossible for the receiver to spread your picture without ruining their own reputation.

Growth

.comdom is still going as it is a permanent service app, but already it got more than 80 million media impressions, reaching 30 million people across borders. The app was downloaded more than 30.000 times and the campaign got more than 800.000 euros in earned media (population of Belgium: 10 million).

App demo ENG

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