Challenge

E-waste is a growing problem. Each year, 53.6 million tons of it is created, yet only 17.4% is being recycled.

Dell approached us to create a film acknowledging their commitment to sustainability — and specifically, their approach to circularity and the circular economy — to serve as an introductory piece for their new site illustrating the steps they’re taking to combat this issue.

Inspiration

The film we created highlights Dell’s efforts in recycling, repurposing and circular design as it relates to both their products and packaging. Following Dell's own products through their lifecycle and how this relates to the customer's own life journey.

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