The new integrated wolseley.co.uk website was designed to make it easier to showcase new product ranges and for customers to research, select and order products either for delivery or collection. To this end, we prioritised high levels of self-service capability.
To support the coming together of legacy brands and product categories, the new online offering provides personalised experiences to customers, using integrated technology powered by Monetate, making sure customers only see content relevant to them. Where expert or specialist knowledge is required, customer engagement technology from Moxie connects a customer directly to a real person who can provide the necessary customer service via a chat window.
The commerce platform also boasts a number of easy to access and industry-recognised trade tools, a heat loss calculator and label generator for energy related products, and selectors to help the customer choose the right radiator, shower or refrigeration system.
We revamped the customer journeys for new, existing and even guest customers across desktop, tablet and mobile devices, with shortcuts giving quick access to commonly used features. Finally, “My Account” now allows registered customers to seamlessly manage more aspects of their account themselves.