Cro conversion rate optimisation

Our Work

CRO - Conversion Rate Optimisation

Augmenter les demandes d'essai en concession automobile.

Client

  • mini

Office

  • Paris

Services

Challenge

Boost the conversion of forms available on the brand’s website in order to increase the sending of qualified leads to the dealer.

Inspiration

Today, online search is a key step in buying a vehicle and booking an appointment is essentially done online. It is therefore essential to bring a fluid and facilitating experience for users, especially on mobile.

Idea

Data and UX analysis of user journeys to highlight points of friction and find optimizations to facilitate online appointment making.

To facilitate access to "test drive" requests, we have set up a personalized "sticky navigation" for the mobile and depending on the user journey.

Growth

Improvement of completion rate, conversion rate and commitment.

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