Challenge

SAKURA Open Kitchen Brand has been famous for innovative, caring and great service brand awareness based on product features. However, the competitor has closely followed the development strategy of SAKURA in recent years in order to confuse consumers' perception.

Inspiration

The whole world has been affected by the pandemic since 2020. The changes of life and the extra time at home makes people spend more time with family.

Idea

Each family has its own life routines. We reveal the true meaning behind the daily ritual through a story of a father insisting on the same seat of the dining table every day. Because the seat is not only about where to sit, but also represents the position of each family member in each other's hearts.

Growth

Total views exceeded the media placement estimate of 540%

櫻花2021品牌影片 爸爸的寶座篇 4分13秒7格 中英字幕 0620 小檔mp4

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Awards

2021 AD STARS

2021 AD STARS

Branded Information Video


Bronze