Challenge

15% of the world's population has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product to use that’s suitable for people with upper extremity impairment or visual impairment.

Inspiration

Degree Deodorant – makers of the world’s #1 antiperspirant – are committed to inspiring confidence in everyone to be active and move more. Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.

Idea

Degree Inclusive is the world’s first inclusive deodorant built with people with visual impairment and upper extremity impairment, co-created by an inclusive team of design experts from Wunderman Thompson and SOUR, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.

Growth

An innovative deodorant designed for the future, Degree Inclusive is inspiring change across the industry.

Case study with voice over and captions.

DEGREEINC CASE GENERICO CC ENG Audio 2
Final DEGREE INC Case Study General may13

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Awards

2021 Cannes Lions

Innovation - Product Innovation


Grand Prix

2021 Cannes Lions

Health & Wellness, OTC Applications - Product Innovation


Silver Lion

2021 Cannes Lions

PR, Corporate Purpose & Social Responsibility


Bronze Lion

2021 Fast Company Innovation by Design

Packaging


Winner