Delivering End-To-End B2B Digital Transformation

Transcat had a complex operational and business model, and an equally complex digital infrastructure. On the one hand, the company had enjoyed significant growth using Magento as its main commerce platform and wanted to stick with it for the value it delivered, for the range of enterprise capabilities it offered and the fact that it offered plenty of scope for differentiating customer experiences across target segments, serving multiple business types and needs, all in one platform.

On the other hand, Transcat’s legacy ERP and CRM did not allow for a typical Magento integration.

Our inspiration was therefore to engineer a simple, elegant solution that creatively solved these complex technological and business challenges, allowing Transcat to take advantage of a best-of-breed commerce solution paired with its existing ERP and CRM systems without relying too heavily on over-complicated customizations.

The core of our solution was a platform upgraded to Magento 2.2. But in order to provide the agility desired, we implemented a “headless-like” approach which involved pairing the best of Magento 2 functionality with bespoke middleware, co-developed with the Transcat team, that served as the key connection point between Magento and Transcat’s CRM and ERP systems. This approach created a modular ecosystem that future-proofed the commerce solution, preserved an easier upgrade path, and enabled continual site optimization.

At the same time, our Content Strategy & Creative teams collaborated to create a unique voice for each Transcat Business Unit within a cohesive, conversion-driven digital brand design. Looking at key customer personas, competitors, and business needs, we evolved unique brand positioning for each business, within an updated, modern design aesthetic that streamlined user experience.