The Qatar 2022 World Cup will be played and the inclusion of technology in soccer became one of the main novelties of this new edition.
DEVOLVAR
We give you back the joy that technology takes away from soccer.
Challenge
Inspiration
After Argentina lost 2-1 against Saudi Arabia in their debut, VAR (Video Assistant Referee) became a trend because two goals of Argentina were null and this modified the final result of the match.
Idea
We created #DevolVAR. We give you back the joy that technology takes away from soccer.
A real-time social media action that was in charge of rewarding Tuenti followers with gigabytes every time technology played against the Argentine National Team.
Growth
DevolVAR (as in RETURN-VAR), the only technological tool that brought the calm and joy that Argentine hearts needed during the World Cup, was active for 6 consecutive matchs. In its period of activity, it generated a great impact with a positive sentiment in the audiences, reaching more than 8M impressions on social networks, +1,500 interactions and +1,000 comments, granting 400 Free GBs throughout the world. In addition to the laughs, the joys and the positive repercussions, this campaign allowed the brand to grow its fan base, capturing almost 150 new users as a result of the action.
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