Challenge

On March 20th 2020, every school in the UK shut its doors. Class dismissed, exams axed and the biggest event of the school year – sports day – cancelled.

With an ambition to upskill the nation and provide a level playing field for all, BT took sports day – a key cultural event in the UK – online.

Inspiration

Create a helpful tool for families in this unprecedented times.

Idea

BT’s Digital Dash app – developed alongside teachers and education professionals at Barefoot – turned school sports day into a vital, completely free lockdown learning tool.

Kids created their avatar and competed in mini challenges that taught them about algorithmic and sequential thinking. The better their mental performance in the challenges, the better their athletic performance on the track. Kids developed invaluable computational skills and had fun as they went head-to-head with other players across the country.

Thousands raced toward our live YouTube final – hosted by Reggie Yates and double Olympic gold medallist, Dame Kelly Holmes – bringing the best players across the nation together for a sports day like no other. The eventual winners were crowned the champions of Digital Dash and received £30,000 worth of tech equipment for their schools.

Growth

Digital Dash upskilled thousands of kids with new digital skills during a global pandemic. For free. The app was more popular than BBC Bitesize and downloaded more times than titles like Star Wars, Worms Armageddon and the latest Tomb Raider game. Digital Dash was played over 156,000 times and reached more than 30 million people across the UK.

DD Cannes
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Awards

2020 Epica

Branded Content - Branded Games


Silver

2020 Epica Awards

Mobile Sites & Apps


Bronze