Challenge

Brand Lifestyle from the Landmark group, has always followed a high fashion, catalogue style of communication. A style that’s high on fashion and aspirational. The communication has worked well to highlight the latest trends available at Lifestyle. However, the brand wanted to establish a deeper connect with its audience and to achieve that, we wanted to strike an emotional chord during the festival occasion so went into storytelling.

Inspiration

Though Diwali is one festival there are many celebrations in it: like going back home, food, meeting family, catching up with friends, new clothes, gifting: so There are many Diwali’s in one.

Idea

With the expression ‘Dil Se Diwali’, Lifestyle endeavors to capture the essence of the festival and make each moment special with the best of festive fashion.It is a story that sparks a conversation and this film invites you to add newness, excitement and possibilities to your Diwali by celebrating it your way.

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