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Our Work

#Discoveredathome

The virtual stage for up-and-coming artists.

Client

  • Bose

Office

  • London

Challenge

With the UK in lockdown for much of 2020, music venues around the country shut their doors to Covid-19. Up-and-coming artists lost their stage whilst audiences were hungry for music.

Inspiration

To reconnect artists and music lovers, Bose brought music and technology together with innovative platform - #DiscoveredAtHome.

All to help rising talent get their music from their bedrooms, kitchens and living rooms into audiences’ homes for a chance to get discovered.

Idea

UK artists were invited to submit original music via Facebook for a chance to be included in the campaign. Hundreds of entries were narrowed to eight stand-out artists who were invited to create at home music performances.

From dance and jazz, to rock and folk, each week new talent debuted their music via the virtual stage – Bose’s social channels. Giving their music a much bigger stage. Plus, a ‘tip’ mechanic allowed audiences to tip musicians directly and in turn help keep their passion alive.

At a time when event doors were closing, it was important to us to open new doors and keep the music going.

Christina Kelleher

— Head of Global Social Media and Community Relations, Bose

I'm immensely proud of the new music avenue we've created with Bose by blending creativity, data and technology to inspire music lovers across the country.

James Irvine

— UK Managing Partner, Wunderman Thompson

Bose Da H Preso Vid 01
South Church- Bose- Discoveredfromhome
Demons of Ruby Mae
Mirages
Jelly Cleaver

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