In times of Covid-19, spirits were low, there wasn’t much to celebrate. The nation was facing its biggest challenge. Friends and families were under lockdown, unable to meet each other. Amidst this growing isolation and anxiety, brand Kingfisher wanted to do something to raise the nation's spirits.
Divided by Screens. United by Kingfisher.
An anthem to build positive community spirit and convey that we’re in it together
- United Breweries
Kingfisher, a brand that has always spread good times and positivity in people's life, wanted to add some cheer and encourage people to look at the brighter side of staying at home as they struggled with uncertain times.
The idea came in the form of a song. This song is not just a song, but it is an anthem that conveyed solidarity, spread the message that 'we’re in it together', and built a positive community feeling.