In times of Covid-19, spirits were low, there wasn’t much to celebrate. The nation was facing its biggest challenge. Friends and families were under lockdown, unable to meet each other. Amidst this growing isolation and anxiety, brand Kingfisher wanted to do something to raise the nation's spirits.
Divided by Screens. United by Kingfisher.
An anthem to spread positivity and convey that we’re in it together
Client
- United Breweries
Office
- India
Challenge
Inspiration
Kingfisher, a brand that has always spread good times and positivity in people's life, wanted to add some cheer and encourage people to look at the brighter side of staying at home as they struggled with uncertain times.
Idea
The idea came in the form of a song. This song is not just a song, but it is an anthem that conveyed solidarity, spread the message that 'we’re in it together', and built a positive community feeling.
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Press
When the World is Divided by Screens, Kingfisher Beer Brings People Together
Little Black Book
COVID-19: Divided by screens, united by KingfisherEconomic Times Brand Equity
Wunderman Thompson South Asia launches 'Divided by Screens. United by Kingfisher’ music videoCampaign Brief Asia
Divided by Screens. United by Kingfisher ~ Wunderman Thompson South Asia’s music video for brand Kingfisher helps build positive community spirit~Ad Forum
Wunderman Thompson South Asia & Kingfisher launch music video to spread positivityExchange4Media
Divided by Screens. United by Kingfisher.Ads of the World
Kingfisher refreshes 'Oo La La Lala Le O' tune in work from home contextAfaqs!
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