Challenge

Create mass awareness of the new content and features of Vodafone TV in a disruptive and creative way.

Inspiration

An idea that introduces Vodafone as a ‘premier league player’.

Idea

With a core message idea of ‘Don’t get Vodafone TV if…’, our goal was to introduce their new platform in an unexpected way. It’s content so amazing that only if you are a spy, have famous basketball players for best friends, or hang out with wild animals, you will not be interested in it!

Otherwise, Vodafone TV is certainly for you.

At a Glance
73%

CTR

At a Glance
77%

Recall

At a Glance
24%

Increase in recall for YT campaign

WT ATHENS WORK VODAFONE TV DONT GET VODAFONE TV TVC

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