Jet Blue 3840x2160

Our Work

Easing Travel Stress with JetBlue

The JetBlue app brings users convenient, mobile travel every step of the way.

Client

  • JetBlue Airways

Office

  • United States

Challenge

Customer satisfaction during the travel experience is greatly dependent on eliminating friction. A mobile app that can allow the user to accomplish common tasks easily such as booking, check-in, and flight status was critical when JetBlue approached Wunderman Thompson Mobile back in 2012. Without an app in the market, JetBlue needed a development team that could move quickly, deliver rock solid work, and adapt to the many systems and technologies required to drive the airline’s business.

Inspiration

The travel journey has many moving parts, all of which can sometimes encounter hidden obstacles. With a user-friendly mobile app, JetBlue can be with a traveler at every step of the journey to make their travel experience as seamless as possible.

Idea

Wunderman Thompson Mobile turned around a working solution that solved the key needs of travelers on a tight timeline. The app, available on both iOS and Android, accounted for before, during, and after travel needs. It includes push notifications, mobile boarding passes, enhanced security, and integration with JetBlue’s loyalty program TrueBlue.

Growth

The JetBlue app has been named a Top 10 Travel App by Smarter Travel, and in the 2018 Webby Awards the app took home a win for Best User Experience in the Mobile, Sites & Apps category and was also nominated for Best Travel App. In addition, the app has received over half a million reviews on the App Store while maintaining a 4.9-star rating. With more than 10 million downloads and counting, Wunderman Thompson Mobile continues to work with JetBlue to innovate on the iOS and Android platforms.

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Awards

2018 Webby Awards

Mobile Sites & Apps - Best User Experience


Winner

2019 J.D. Power U.S. Travel App Satisfaction Survey

Best Travel Apps Overall


Winner